As the company gears up for 2025, analysts see great potential for Meta in the field of generative AI.
Jefferies analysts have identified Meta as one of the โwinnersโ in this area, citing its extensive user base as โone of the richest surfaces to introduce Gen AI tools,โ according to CNBC reports. Truist Securities also pointed out that Metaโs AI digital assistant could rival Googleโs search engine as โan answer engine for all sorts of queries.โ
AI Glasses
In the blog post, Meta discussed the advancement of AI assistants in glasses, highlighting their transition from reactive tools to proactive companions by 2025. Rather than merely responding to user requests, these AI assistants will become context-aware participants in everyday life. Meta moved closer to this objective in December 2024, launching its Live AI feature for glasses, which provides a more tailored AI experience.
Additionally, Metaโs research team is dedicated to developing AI-native hardware, ensuring that they wonโt need to reconfigure their products to integrate AI assistants at their core, unlike other phone and PC manufacturers.
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Mixed Reality (MR)Meta indicated its commitment to advancing MR in 2025, spearheaded by offerings such as the Quest 3S headset, launched in October 2024. The company anticipates a surge in headset activations in the coming months.
To enhance the 3D experience, Meta has collaborated with James Cameron, a filmmaker renowned for his technological innovations in cinema, to aid creators in developing immersive 3D content for the Meta Quest platform.
Integrating AI-powered Glasses with Augmented Reality (AR)
Metaโs โnext significant step toward the metaverseโ involves merging AI-powered glasses with an authentic augmented reality (AR) experience. The company provided a preview of this with the Orion project, with Bosworth asserting that 2025 will mark this landmark achievement.